A content creator is always looking for ways to attract a new audience while retaining its existing audience. We’re here to tell you that video is the best way to do that, and we cannot emphasize this enough!
Videos makes it easy for you to deliver the message about your product or service because they’re easy to share and deliver the message fast. While getting that ever important message across, with video, you get to do it with the aid of visuals, sound, text and movement making sure your message has a lasting impression.
Did you know?
Stats show that people are over 27 times more likely to click on an online video than on a static banner but a subpar video will not do you any good instead it just does a lot of damage to your brand. One way to avoid those subpar videos is by making sure your recording device is of good quality and gives you good audio and picture quality.
Your lighting needs to be perfect as well. Easy to do things such as facing a window or a light source when recording indoors and seeking shade when filming outdoors make all the difference.
Other aspects to take into consideration when making video content to guarantee that you have a killer video are:
- Hook your viewer in the first few seconds
- Make sure each video is customized to every platform it is to be posted on
- Be informative
- Tell a story
- Create an interesting title
If filming is not for you, you can still make awesome video content for your brand by making use of stock videos. You can use platforms such as Canva, Pixabay, iStock, Unsplash and Videezy as sources for video you can tailor to your specific needs.
How are you incorporating video into your brand’s digital media strategy?
